What you see in the picture above is the corporate headquarters of the Bodegas Habla winery in Trujillo, Spain.
Does this look like a traditional winery to you? Or do you get a sense of something that’s decidedly forward-looking and daringly “tech savvy” – maybe something that’s deliberately challenging the otherwise genteel world of Spanish oenology?
Bodegas Habla started with a blank slate nearly 20 years ago and a clear mission: to redefine the traditional notion of what a luxury Spanish wine should be. They chose the specific location for their winery based on extensive research to determine the best soil and most advantageous climate. They selected the finest raw materials based on rigorous experimentation. They developed their wines by applying cutting-edge technology and production methods.
Today, Habla has solidified a leadership position with an innovative combination of modern technology and centuries-old Spanish wine sophistication.
One could even say: if Steve Jobs had made wine, it might have looked something like Bodegas Habla.
When we visited with Habla in January they were gearing up for the release of their latest limited edition wines: Habla No. 11 & Habla No. 12. These had been in production for several years, and they finally made their successful debut in the marketplace a couple of weeks ago.
As we posted earlier, Bodegas Habla wine releases are by definition limited edition or “couture” wines, with No. 11 and No. 12 being the latest in the series. Each release is uniquely and sequentially numbered because they are one-time events never to be repeated again. Unlike traditional wine nameplates, subsequent editions in the couture line will not strive to replicate past ones. Each release will be its own unique creation, with its own number to identify it.
These numbered editions are released in pairs: an odd number and an even number. The odd numbers come in a rounded bottle and are blended wines made of several grape varieties. The even numbers come in a squared bottle and are Syrahs.
For the most recent wines, No. 11 is a blend consisting of Cabernet Sauvignon, Tempranillo and Petit Verdot, while No. 12 is 100% Syrah. And, it’s interesting to note that collectors in Spain and internationally increasingly seek these out, with each new release accompanied by a near-theological debate over how any particular number compares to previous ones.
But Bodegas Habla is not one to sit on past or even current success. In addition to their couture line, they’re also offering an entirely different line of “affordable luxury” wines, known as Habla del Silencio. These will not be limited editions but rather an ongoing nameplate.
Of course, and as one would expect, Habla del Silencio still adheres strictly to Habla’s unique technological standards. It’s been out only a few months now but it’s already a great success.
Habla wines will soon make their appearance in the US market, and when they do, we highly encourage you to try them out. In fact, you might want to buy (and hold) a couple of these numbers.